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→ Currently pursuing MFA in Graphic Design at Rhode Island School of Design, Rhode Island, USA
→ BFA in Communication Design and Architecture&Art at Hongik University, South Korea
EXHIBITION
EDITORIAL
POSTER
BRAND IDENTITY
TYPE
WEB
ARCHIVE
2020 | Brand Identity, Social media strategies
Seoul Museum of Art
Marketers SeM 11
Marketers SeM is a volunteer group for pr/marketing in Seoul Museum of Art concentrating on interactive events for MZ Generations.
CONCEPTTransformable contatiner symbolizes the dynamic identity of the marketers’ collective, which can reshape and adjust according to the museum's agendas and needs.
SOCIAL MEDIA STRATEGIESWe have planned events to promote the opening of a new branch and to encourage in-person visits to the museum, all of which offer participatory elements via social media.
EVENT 1-1. Find the Missing Merches! The event is designed as a crime scene investigation to search for missing merchandises, creating an engaging experience that encourages hands-on participation and prompts visitors to explore the museum.
EVENT 1-2. Which detective would you like to investigate with? In the detective’s profile, each are assigned to find clues within distinct artworks, subtly directing and encouraging visitors to engage with specific pieces that warrant further exploration within the museum.
EVENT 1-3. Instructions: Let’s find out how to participate! A detailed guide on how to participate both online and offline. The event was designed in two different ways so people can also participate from anywhere using social media, making it easy to get involved while reducing physical contact during the COVID-19 pandemic.
EVENT 2. Introduction for branches of Seoul Museum of Art A survey targeting university students revealed that many were unaware of the museum's branches. This led to an introductory post aimed at raising awareness about the existence of these branches.
EVENT 3. Explore branches through SeM goggle!A promotional event was held to encourage on-site visits and highlight the newly opening branches through AR filters. By tapping the screen with variable type motion, users could interact with an AR filter designed to explore each of the seven different branches.
Created at Seoul Museum of Art under curator Yeon Ju Song with designers Soo Min Kang, Joo Eun Kim, Jin Young Yang, Ji Soo Lee, Yoo Jin Jeong, and project managers Seo Hyeon Kim, Ji In Kim, Tae Geun Lee, Si Young Jeon, Ji Won Choi, Ji Young Hwang, in 2020.back to top
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